Branding, graphic design

Radical Wear

Radical is an emerging custom bra company founded by Ashley Wen. They already had a logo, fonts, a color palette, and distinctive line drawings but wanted to expand into printed material, such as boxes for their bras and thank you cards. While some of the concepts didn’t make it to print due to budget constraints and shifting priorities, I had fun taking their logo and colors and pushing them into possible variations for future collateral.